Marketing Lessons
1 - Generative Ai
Intro Video:
Want to learn Generative AI but not sure where to start? In this video, I teach you how to use 3 of my favourite platforms in under 2 minutes each.
Marketing teams can use these tools to increase their output and scale their efforts significantly.
2 - Segmentation and Targeting
Intro Video:
In this second module, we're going to look at how to segment different audiences and then choose the segment that is best for your business. Choosing the wrong segment can be the difference between failure and success.
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3 - Content Strategy
Content Strategy Video 1 of 2:
How do you start creating content for your small business? Here are 6 return on engagement content strategies that you can use to provide value to your customers.
Content Strategy Video 2 of 2:
What are the different stages of the content funnel? I explain what they are and how to use them to move customers along in their journey toward our products or services. I then list content ideas for each stage of the funnel.
4 - Search ENGINE OPTIMIZATION
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5 - Pay-Per-Click (PPC)
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6 - Social Media Strategy (Organic)
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7 - Social Media Strategy (Paid)
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8 - Building Your Brand
Intro Video:
In this third module, we will look at ways to position and build our brand so that we occupy long-term space in the mind of our customers throughout the different stages of their journey.
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9 - Conversion RATE Optimization
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10 - Marketing Strategy
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