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Marketing Lessons
Courses Coming Soon
1 - Generative Ai
Intro Video:
Want to learn Generative AI but not sure where to start? In this video, I teach you how to use 3 of my favourite platforms in under 2 minutes each.
Marketing teams can use these tools to increase their output and scale their efforts significantly.
2 - Segmentation and Targeting
Intro Video:
In this second module, we're going to look at how to segment different audiences and then choose the segment that is best for your business. Choosing the wrong segment can be the difference between failure and success.
To be notified as soon as the rest of this module is uploaded, join the waitlist!
3 - Building Your Brand
Intro Video:
In this third module, we will look at ways to position and build our brand so that we occupy long-term space in the mind of our customers throughout the different stages of their journey.
To be notified as soon as the rest of this module is uploaded, join the waitlist!
4 - Content Strategy
Content Strategy Video 1 of 2:
How do you start creating content for your small business? Here are 6 return on engagement content strategies that you can use to provide value to your customers.
Content Strategy Video 2 of 2:
What are the different stages of the content funnel? I explain what they are and how to use them to move customers along in their journey toward our products or services. I then list content ideas for each stage of the funnel.
5 - Social Media Strategy (Organic and Paid)
To be notified as soon as the entire social media strategy module is up, join the waitlist!
6 - Conversion RATE Optimization
In this fifth module, we're going to first look at how to build products that solve the needs of our consumers. To do this, we will look at elements of human-centred design.
Next, we're going to look at how to position ourselves so that our solutions connect with our target audiences and so that we effectively communicate our value proposition.
To be notified as soon as the rest of this module is uploaded, join the waitlist!
7 - Search Strategy (Organic and Paid)
To be notified as soon as the entire search strategy module is up, join the waitlist!
8 - Market Research and Experimentation
Intro Video: Without research and experimentation, we end up wasting a lot of time and money. In this first module, we're going to look at market research techniques in more detail and explore ways to perform cost-efficient versions of those techniques.
To be notified as soon as the rest of this module is uploaded, join the waitlist!
9 - Email Marketing Strategy
To be notified as soon as the email marketing strategy module is up, join the waitlist!
10 - Marketing Strategy/Plan
To be notified as soon as the entire Marketing Strategy/Plan module is up, join the waitlist!
13 - Storytelling and Cultural Branding
To be notified as soon as the entire cultural branding module is up, join the waitlist!
14 - Viral Marketing
To be notified as soon as the entire viral marketing strategy module is up, join the waitlist!
15 - Guerrilla Marketing
To be notified as soon as the entire Guerrilla marketing strategy module is up, join the waitlist!
16 - Video Marketing
To be notified as soon as the entire Guerrilla marketing strategy module is up, join the waitlist!